Ethan was commissioned to research the market potential for a new fast food chain in a particular ...

Ethan was commissioned to research the market potential for a new fast food chain in a particular area. A trained market researcher, Ethan used complex statistical methods to analyze his data. He is in the process of preparing his research report and must now draft his conclusions and recommendations for the top management of the fast food chain, who are located at the firm’s headquarters in Montreal. Which of the following must Ethan necessarily be aware of in order to draft his conclusions and recommendations in the most effective manner?
A.    the median age of the audience
B.    the geographic distribution of the audience
C.    the audience’s level of understanding
D.    the male-to-female ratio of the audience