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bongua185 bongua185
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6 years ago
Each of the following is a component of a creative brief except:
A) stating which media will be used in the campaign.
B) the objective of the campaign.
C) the target market for the campaign.
D) outlining the message theme.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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