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Consle Consle
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Posts: 1039
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6 years ago
Effectiveness in buying media time and space is dependent on each of the following factors except:
A) agency culture and track record.
B) relationship between the agency and the medium's sales representative.
C) size of the agency.
D) creativity of the media buyer.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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