Explain the conditions under which the mere exposure effect holds true.

a . The mere exposure effect holds true in general for most cases.
b. The conditions under which the mere exposure effect will not hold true are primarily when a person already has an initially unfavorable attitude towards the attitude object. In this case, repeated exposure will enhance the already present dislike rather than result in liking.
c. This pattern holds for nearly all types of stimulibe they persons, nonsense words, music, etc. It also holds true for animals as well as people. Even crickets have shown the mere exposure effect in experimentation.