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likeagseth likeagseth
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6 years ago
How can hotels achieve product differentiation?
 
  What will be an ideal response?
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6 years ago
Product differentiation enables a hotel to stand out from another in the minds of consumers. Changes in products can be made by packaging or advertising. The major sources of product differentiation are: a. differences in quality, amenities, or design, b) sales promotion activities, c) advertising, and d) location.
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