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Home Q & A Board Other Fields Homework Help Human Resources Public Relations
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nightverin nightverin
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6 years ago
What is your opinion of the use of celebrities and special events to call attention to worthy causes that might otherwise go unnoticed?
 
  What will be an ideal response?
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#1
6 years ago
The use of celebrities and special events is a kind of double-edged sword. While
such tactics may generate publicity on behalf of a particular cause, much of the
public attention remains focused on the celebrity or the event. There is also the
danger of having anything that reflects badly upon a celebrity or event also
reflecting badly on the cause. At best, celebrities and events help to grab the
public's attention. Once that is done, it is up to the message to hold that
attention.
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