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Home Q & A Board Other Fields Homework Help Human Resources Public Relations
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azuniga34 azuniga34
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6 years ago
What is the difference between persuasion and manipulation?
 
  What will be an ideal response?
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#1
6 years ago
In the context of public relations, it is the difference between one-way and two-way communication.
Persuasion is based upon finding shared values and interests that establish or maintain relationships.
Manipulation often involves telling half-truths or placing narrow interests ahead of broader ones in
pursuit of short-term goals. Manipulation, whether real or perceived, comes with a cost: credibility.
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