Selling is not a part of the marketing process.
Indicate whether the statement is true or false
An example of a written report-type of control is
A) employee vacation B) capital expenditures
C) an income statement D) management's expectations
A cruise line's only real competition comes from other cruise lines.
Indicate whether the statement is true or false
In structuring the maturity composition of a hospitality firm's debt:
A) the firm should always use long term debt
B) the firm should always use short term debt
C) the firm should always use forms of debt that all have the same maturity
D) the combination of long and short term debt used depends on other factors
Relationship marketing is a process where marketers work at building relationships with customers, distributors, dealers and:
A) Suppliers
B) Competitors
C) Managers
D) Trade associations
________ are the most popular site for holding special events.
Fill in the blank(s) with correct word
A ________ is anything that can be offered to a market to satisfy a want or need.
A) Service
B) Concept
C) Choice set
D) Product
Instead of simply being defined as freedom from defects, QUALITY should be defined:
A) In terms of total sales
B) In terms of employee satisfaction
C) In terms of product specifications
D) In terms of customer satisfaction
Which is NOT a purpose of marketing in a customer-centered firm?
A) To generate customer value
B) To maximize customer satisfaction
C) To improve relationship marketing
D) To maximize company revenue
A pool of funds approach to raising financial capital implies:
A) that the firm probably uses the WACC approach to project valuation
B) that transactions costs are lower than when funds are raised for each project individually
C) that funds are raised for many projects at one time
D) all of the above
Quick Reply
