In equity theory, consumers are more dissatisfied if they perceive the problem to be permanent ...

In equity theory, consumers are more dissatisfied if they perceive the problem to be permanent rather than temporary.
 
 Indicate whether the statement is true or false

Question 2

One study found it took 12 positive experiences to overcome one negative experience.
 
 Indicate whether the statement is true or false

Question 3

A study of European consumers found that it takes 12 positive experiences to overcome five negative ones, and that the cost of attracting a new customer is five times the cost of keeping an existing one.
 
 Indicate whether the statement is true or false

Question 4

Buddy loves Big Macs and is very satisfied with the brand. Buddy's satisfaction with McDonald's can change at any time.
 
 Indicate whether the statement is true or false

Question 5

Research indicates that customers that are satisfied with car repairs provided by a car dealership are more likely to return to the car dealership for service, and later on, buy the same brand of car again.
 
 Indicate whether the statement is true or false

Question 6

Thomas Bonoma identified particular skills that are important to marketing managers. Included are:
 a. allocating skills.
 b. monitoring skills.
 c. controlling skills.
 d. all of the above.
 e. (a) and (b) only.

Question 7

A technique used in studies using telephone interviews, in which the numbers to be called are randomly generated is
  called ____________________.
 Fill in the blank(s) with correct word

Question 8

Richard believes that foreign automobiles are inferior to American-made automobiles. According to your readings, he is more likely to ignore any information that contradicts this belief.
 
 Indicate whether the statement is true or false

Question 9

The learning and growth component of the balanced scorecard isolates the infrastructure that the organization must develop to achieve long-term goals. Among the principal drivers of organizational learning and growth is(are):
 a. information system capabilities.
 b. state-of-the-art production facilities.
 c. an organizational climate for employee motivation and initiative.
 d. all of the above.
 e. (a) and (c) only.

Question 10

____________________ control concerns the ability to identify, reach, and receive answers from population
  members.
 Fill in the blank(s) with correct word