Pricing always has an element of trial and error. (True or false?)

Pricing always has an element of trial and error.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Question wording and sequence can substantially influence accuracy.
 
 Indicate whether the statement is true or false

Question 3

Which of the following questions should Emily ask first when she conducts a situational analysis?
 a. Where will customers buy our products?
  b. What are my company's strengths?
  c. Who are the competitors we must consider?
  d. Will customers want what our company is prepared to produce?

Question 4

Manufacturing managers often think it is more costly to remanufacture or refurbish than to produce new product.
 
 Indicate whether the statement is true or false

Question 5

Pricing tends to stay the same over the course of a product's life cycle.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

There exists a step-by-step process for ensuring accuracy in the wording of questions in surveys.
 
 Indicate whether the statement is true or false

Question 7

Marketing can make customers happier, which makes companies
 a. more profitable.
  b. less vulnerable.
  c. more operational.
  d. more ductile.

Question 8

Environmental concerns have been the single impetus behind reverse logistics systems and closed loop supply chains.
 
 Indicate whether the statement is true or false

Question 9

The highest possible price is set by figuring out just how much a customer is willing to pay and pricing near that mark.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 10

Accuracy means that the information collected from a questionnaire is valid.
 
 Indicate whether the statement is true or false

Question 11

Marketing should be understood at both the strategic and conceptual levels as well as the
 a. virtual level.
  b. tactical, hands-on level.
  c. lower level.
  d. psychological level.