The only reason to deliver excellent customer service is to keep customers happy.
Indicate whether the statement is true or false
Question 2The most effective trade promotions are those that target long-term sales goals.
Indicate whether the statement is true or false
Question 3A useful property of all scales above the nominal level of measurement is that of order.
a. True
b. False
Indicate whether the statement is true or false
Question 4Internet usage varies widely between men and women and by ethnicity.
a. True
b. False
Indicate whether the statement is true or false
Question 5Customer service has improved in recent years because of technology in general and the Internet in particular.
Indicate whether the statement is true or false
Question 6Trade promotions are appropriately timed when they are used strategically to offset competitive promotional activity.
Indicate whether the statement is true or false
Question 7With nominal scales, the numbers used by a researcher don't mean anything other than simple individual or category identification.
a. True
b. False
Indicate whether the statement is true or false
Question 8Most software is now sold as a service, not as a product.
a. True
b. False
Indicate whether the statement is true or false
Question 9Among the benefits that exceptional customer service confers on enterprises that can deliver it are:
a. elimination of the need for measuring customer satisfaction.
b. sustainable competitive advantage.
c. decreased cost of customer acquisition.
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