The director may want to work with the on camera talent along with the camera operators to practice the positioning and movement planned for the ad. This work is known as .
a. shooting
b. packing-up
c. blocking
d. placing
Question 2CloudNine, an advertisement agency, charged Sparkles Inc 50,000 at the rate of 5,000 an hour for the ten hours it spent designing an advertisement for the firm's new product launch ad. Which of the following systems of compensation did CloudNine utilize?
a. A fee system
b. A commission system
c. A markup charge system
d. A pay-for-results system
Question 3Service organizations that standardize their backstage activities in global markets tend to generate __________ predictability and ________ control over the service delivery process.
a. greater; greater
b. greater; less
c. the same; the same
d. less; greater
e. less; less
Question 4Why is the final stage of the franchisor-franchisee relationship cycle called Decline or Development?
a. the business may decline or continue to grow and prosper, and the relationship will mirror that decline or growth.
b. the relationship will go through both of these stages simultaneously.
c. the relationship will go through both of these phases quickly.
d. independent of the direction in which the business is headed, the relationship will either decline or grow during this phase.
Question 5Organizations that rely heavily on sales promotions run the risk of creating a circumstance in which some customers will use its services only when a sales promotion is offered.
Indicate whether the statement is true or false
Question 6A television commercial for a high-speed mountain bike is in the middle of production. Who among the following would be responsible for handling the script, interpreting the storyboard, managing the talent; and dealing with the cameras, lighting, and set?
a. The director
b. The producer
c. The media planner
d. The account executive
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