Exploratory research presupposes that a sound causal model of the marketing system exists in the mind of the decision maker.
Indicate whether the statement is true or false
Question 2What type of question is the following?
What time of day did you watch that movie at the Multiplex?
_____ Matinee
_____ Evening
_____ Rush-hour special
a. filter
b. pivot
c. open-ended response
d. determinant-choice
Question 3IMC embraces the idea that a firm coordinates which of the following?
a. personnel recruitment c. communications
b. budgeting d. public relations
Question 4What is the first step an international marketer should take while making decisions regarding integrating markets?
a. Envision the effect of change
b. Develop a strategic plan
c. Reorganize the company
d. Seek ways to influence the pertinent regulatory environment
Question 5If all the trees a person has seen in his life have been green and therefore he concludes that all trees are green, which type of reasoning is he using?
a. deductive reasoning
b. inductive reasoning
c. generalized reasoning
d. conceptual reasoning
Question 6The research design is the basic plan that guides the data collection and analysis phase of the research project.
Indicate whether the statement is true or false
Question 7Questions that require respondents to choose one and only one response from among several possible alternatives are called _____ questions.
a. checklist
b. determinant-choice
c. forced
d. limited-choice
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