Regarding women in the labor force, retailers should:
a. realize that full-time, working women tend to do more in-home shopping than any other group.
b. remember that special services are more important than price in capturing the time-pressed shopper's store loyalty.
c. realize that price is the most important factor in determining store selection.
d. remember that this segment works hard during the week and wants to enjoy the weekend; thus, retailers should avoid having weekend sales.
e. realize that household incomes for dual wage earner-couples are falling in comparison to other households; thus, retailers should ignore this market.
Question 2The courts have interpreted the foreseeability doctrine to suggest that retailers must be careful selecting which products they will sell and how they will sell these products.
Indicate whether the statement is true or false
Question 3Studies have shown that most Fortune 500 companies fully comply with the privacy policy goals set forth by the Federal Trade Commission.
Indicate whether the statement is true or false
Question 4As a rule, retailers that offer greater levels of customer service tend to have lower prices.
Indicate whether the statement is true or false
Question 5One of the most important considerations when planning a store's layout is visibility of the merchandise.
Indicate whether the statement is true or false
Question 6The wealth effect claims that for every 100 of additional wealth generated in an individual's stock market holdings, the individual will spend:
a. 4.
b. 8.
c. 10.
d. 12.
e. 15.
Question 7The Consumer Product Safety Act specifies the retailer's responsibilities in monitoring the safety of consumer products.
Indicate whether the statement is true or false