As a general rule, a retailer should strive to have a net profit margin of 1.5 to 2.5 percent.
Indicate whether the statement is true or false
Question 2A salesperson tells a customer, Ninety percent of the people we've sold these tires to over the past five years have gotten at least 25,000 miles of use out of them without any problems. Therefore, I can assume that you should get no less than 30,000 miles with them given the way you drive. The salesperson:
a. may be creating an expressed warranty.
b. is engaging in false advertising.
c. could never be held responsible for the tire's longevity.
d. may be creating an implied warranty of merchantability.
e. is creating a warranty of title.
Question 3For suppliers in a dynamic auction, a primary concern is the emphasis on price over other product attributes.
Indicate whether the statement is true or false
Question 4A(n) _____ pricing policy is a policy that regularly discounts merchandise from the established market price in order to build store traffic, generate high sales, and enhance gross margin dollars per square foot of selling space.
a. above-market
b. flexible
c. odd-pricing
d. below-market
e. loss leader
Question 5_______ is the display of merchandise on counters, racks, shelves and fixtures throughout the store.
a. Hardline merchandising
b. Feature merchandising
c. Softline merchandising
d. On-shelf merchandising
e. Visual merchandising
Question 6Poorly managed operations can positively affect a retailer's profitability.
Indicate whether the statement is true or false
Quick Reply
