When ice cream-filled donuts were introduced, Ted was excited about them. He started having two ice ...

When ice cream-filled donuts were introduced, Ted was excited about them. He started having two ice cream-filled donuts each morning with a cup of hot coffee. Then he started to crave them after lunch as well. With time, he had an uncontrollable urge to consume more than three dozen donuts a day. In this case, Ted's behavior is an example of _____.
 A) social dilemma
  B) temporal dilemma
  C) greenwashing
  D) addiction
  E) ethical sourcing

Question 2

Culture is the key determinant of the manner in which individuals do business, or respond to a company's marketing strategy.
 
 Indicate whether the statement is true or false

Question 3

A Mexican Restaurant owner often visits competitor's restaurants in order to gather visual information about menu selections, prices, ambiance, and service quality to benchmark against. What type of research is the owner performing?
 a. Exploratory
  b. Basic
  c. Descriptive
  d. Causal
  e. Field

Question 4

_____ reflects continued, excessive behaviors despite adverse consequences, which is typically brought on by a chemical dependency.
 A) Compulsive buying
  B) Addiction
  C) Social dilemma
  D) Conservation
  E) Greenwashing

Question 5

In the former Soviet Union, advertisements using the Marlboro Man were effective because of the popularity of Westerns.
 
 Indicate whether the statement is true or false

Question 6

Which of the following is FALSE?
 a. Benchmarking involves identifying one or more organizations that excel at carrying out some function and using their practices as a source of ideas for improvement.
  b. Organizations can carry out benchmarking by reading about other organizations or by visiting or calling them.
  c. Benchmarking is more useful for learning about new products than existing products.
  d. The process of benchmarking varies according to the information needs of the organization and the resources available.
  e. Benchmarking is an example of the use of selected cases to develop insights into a phenomenon.

Question 7

In the context of acquisition controversies, which of the following statements is true of materialistic behavior?
 A) Materialistic adolescents shop more, save less, and are more responsive to marketing efforts.
  B) It is an unethical and deviant value.
  C) The children of materialistic parents tend to be less materialistic than other children.
  D) It is a value exclusively found in the West.
  E) It is typically brought on by a chemical dependency.

Question 8

How do economic considerations affect economic integration?

Question 9

Analysis of selected cases refers to:
 a. intensive study of selected examples of the phenomenon of interest.
  b. descriptive designs.
  c. a market test in a standard test market.
  d. the sampling frame.
  e. the analysis of the data gathered from a controlled market.

Question 10

Which of the following is one of the five key acquisition controversies?
 A) Collecting personal information
  B) Underage drinking
  C) Compulsive gambling
  D) Black markets
  E) Recycling old products