Which of the following practices or types of research would normally be considered unethical?
a. Sugging
b. Advocacy research
c. Gaining competitive intelligence through theft or deception
d. Falsifying results
e. All of the above would be considered unethical.
Question 2When it comes to discussing the limitations of the study, the writer should
a. emphasize what could have been accomplished given a larger research budget.
b. acknowledge that all studies contain error and this one is no different.
c. not mention them, let the data speak for itself.
d. provide a balanced account of the specific problems.
e. tell an amusing anecdote relating to statistical infallibility.
Question 3The FCC has ruled that advertising to children
a. must contain wording for at least ten seconds stating that it is advertising.
b. must contain no more than 35 percent persuasive content so that less purchase pressure is placed on parents.
c. must not contain characters for any movies that have come out within the past six months.
d. must be limited to 12 minutes per hour on weekdays and 10.5 minutes per hour on weekends.
e. must contain at least 60 percent nonverbal content to aid in understanding.