True Green Inc, a pharmaceutical company, is promoting a new drug for arthritic knee pain. With the help of its existing database of hospitals and private clinics, True Green is sending out sales letters to all its prospective customers. Which of the following would be an appropriate rhetorical question to be used in the sales letter?
A. How long have you been suffering from arthritic knee pain?
B. Would you like to be free from arthritic knee pain?
C. What medications have you been prescribed for arthritic knee pain?
D. What causes arthritic knee pain?
Ques. 2Referring to the reader of your sales letter as you as often as possible will:
A. offend the reader.
B. guarantee purchase action from the reader.
C. establish familiarity with the reader.
D. fail to personalize the message.
Ques. 3When writing a sales letter, which of the following practices is NOT likely to help a writer establish a familiar tone with the reader?
A. Using short, informal sentences rather than long, formal sentences
B. Complimenting the reader instead of blaming the reader
C. Addressing the reader as Dear Reader even if the reader's name and gender are known
D. Using informal punctuation such as exclamation points and dashes
Ques. 4If readers find out that they have received a form letter, they may feel somewhat disappointed.
Indicate whether the statement is true or false
Ques. 5Form letters are used to respond to identical situations.
Indicate whether the statement is true or false
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