The most successful condition for stimulating the invention of creative products occurred when the instructions specified
a. a particular category.
b. a set of parts.
c. Both a particular category and a set of parts
d. Neither a particular category nor a set of parts
Question 2A disadvantage in showing people examples before asking them to generate unusual products is that people
a. ignore the examples.
b. spend too much time studying the examples.
c. produce products that are too similar to the examples.
d. produce products that are too different from the examples.
Question 3When subjects were given a verbal description to design new creatures (Smith, Ward and Schumacher, 1993), they performed most creatively when
a. they were also given several visual examples to begin with.
b. they were not given any visual examples.
c. they were allowed to talk through the process.
d. they were first given preinventive forms.
Question 4The close similarity between a previous example and a solution should be emphasized in
a. routine problem solving. c. Both a and b
b. producing a creative product. d. Neither a nor b