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Valijon Valijon
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What does media multiplicity theory assert?

▸ Communication channels can be assessed by the amount of verbal and nonverbal content that is exchanged.

▸ Some forms of social media can convey very little information about the identity of the sender.

▸ The number of different social media that friends use is strongly associated with whether a tie is weak or strong.

▸ Social networks are home to many relationships characterized as latent ties.
Textbook 
Communication: Making Connections

Communication: Making Connections


Edition: 11th
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ricesp01ricesp01
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