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Home Q & A Board Science-Related Homework Help Psychology
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redcandle redcandle
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8 years ago
One of the ways by which the marketing people at a beverage company want to ensure that consumers have positive attitudes about a new cola product and purchase it in large amounts, is to make certain that their cola is the first one that pops into consumers' minds. The marketing people at the beverage company seem to be aware of the importance of ________ in predicting behavior.
A) direct experience
B) accessibility
C) exemplars
D) specificity
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Psychology and Life

Psychology and Life


Edition: 18th
Authors:
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iwasteniwasten
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redcandle Author
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#2
8 years ago
Great answer, thank you.
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