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Desiree Mann Desiree Mann
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6 years ago
Jacobs, an FMCG company, is engaged in the manufacturing and marketing of snack foods and beverage products. Thus, the research and development team begins a content analysis to study the media coverage given to its competitors.
 
  They want to analyze the competitors' marketing strategies, strengths, and weaknesses. What type of research is illustrated by this content analysis?
   a) Qualitative
   b) Quantitative
   c) Primary
   d) Secondary
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casssmcasssm
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Desiree Mann Author
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6 years ago
Correct Slight Smile TY
Jodias
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Yesterday
Good timing, thanks!
terriroberts96
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2 hours ago
Smart ... Thanks!
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