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Desiree Mann Desiree Mann
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6 years ago
Jacobs, an FMCG company, is engaged in the manufacturing and marketing of snack foods and beverage products. Thus, the research and development team begins a content analysis to study the media coverage given to its competitors.
 
  They want to analyze the competitors' marketing strategies, strengths, and weaknesses. What type of research is illustrated by this content analysis?
   a) Qualitative
   b) Quantitative
   c) Primary
   d) Secondary
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casssmcasssm
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6 years ago
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Desiree Mann Author
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6 years ago
This calls for a celebration Person Raising Both Hands in Celebration
patod1
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Yesterday
Thank you, thank you, thank you!
larrybrads
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2 hours ago
Smart ... Thanks!
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