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a8oobra a8oobra
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8 years ago
Age is often a poor predictor of a person's life cycle, health, work or family status, needs or buying power. For example, some 70-year-olds require wheelchairs; others play tennis. Also, some 40-year-olds are sending their children off to college, others are just beginning families. Thus, when using age and life-cycle segmentation marketers must guard against _____.
A) demographic segments
B) stereotypes
C) behavioral segments
D) all of the above are correct
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
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#3
8 years ago
I'll be around for the next little bit if you need anything else
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