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colleen colleen
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11 years ago
What is "McDonaldization"?  Describe some of its positive as well as negative consequences for social life.
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Sunshine ☀ ☼

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11 years ago
George Ritzer uses the term " McDonaldization" to refer to the standardization of everyday life that results in the robot-like assembly of food, one-stop shopping, familiar franchises, packaged vacation tours – all the outward signs of an efficient and highly dependable, but predictable, lifestyle. While McDonaldization can increase efficiency and predictability, it also results in a reduction of spontaneity and creativity, thus producing a bland sameness and further entrapping individuals in Weber's "iron cage."
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