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What is one of the major advantages of using focus groups compared to other qual

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6 years ago Edited: 5 years ago, bio_man

What is one of the major advantages of using focus groups compared to other qual

What is one of the major advantages of using focus groups compared to other qualitative forms of data collection?
A) Participants tend to feel empowered.
B) Participants can give accounts in their own words and unexpected responses are encouraged.
C) It’s possible to make comparisons across time and space.
D) The researcher is able to gain a deep understanding of a group and its members.
E) Implied meanings in “text” situations can be revealed.

Textbook

Basics of Social Research, Canadian Edition

Edition: 4^th

Authors: Neuman, Robson

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