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Sitki Sitki
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Posts: 1536
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6 years ago
A threshold effect means that an ad has been shown often enough so that the consumer will remember the company or brand when it is time to buy the product.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 22 times
1 Reply

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Replies
wrote...
6 years ago
FALSE
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