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Consle Consle
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Posts: 1039
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6 years ago
When the majority of a company's advertising budget is spent on media buys, rather than producing the advertisement, the marketing team should be inclined to complete the work in-house.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 47 times
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Replies
wrote...
6 years ago
FALSE
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