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NICOLA NICOLA
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6 years ago
Jim works in advertising. He works with his team to create a television commercial for a new laundry detergent. In the commercial, a college student opens a package from his mother.
 
  In the package are a number of the students' old blankets that the mother has washed with the laundry detergent in question. The student smells the blankets and is immediately transported to happy childhood memories. A month after the commercial aired, sales of the laundry detergent spiked, especially among college students. This effect was achieved by ________ conditioning. a) direct
  b) nostalgic
  c) classical
  d) associated
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acolegadoacolegado
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6 years ago
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NICOLA Author
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6 years ago
Thanks
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Thanks for your help!!
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2 hours ago
Thank you, thank you, thank you!
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