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Home Q & A Board Other Fields Homework Help Sociology
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Ineedanswers23 Ineedanswers23
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6 years ago
The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________.
 
  a. cognitive; the problem the product can solve is important to viewers
  b. cognitive; viewers are likely to be paying attention to the ad
  c. affective; strong arguments for why people should use the product are available
  d. affective; people are motivated to pay attention to the ad
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remyma1212remyma1212
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6 years ago
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