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leoabedian leoabedian
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6 years ago
How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?
 
  What will be an ideal response?
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6 years ago
Answer: When people advocate a point of view that goes against their attitude (counterattitudinal advocacy) and have little external justification for this action, they tend to experience dissonance, which motivates them to reduce it by changing their attitude to fall in line with their behaviors. It is not usually implemented on a large scale because it is difficult to find a way to make people engage in counterattitudinal advocacy and lack external justification.
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