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starseed53 starseed53
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6 years ago
Outcome measures are usually not evaluated in most PR campaigns due to the following reasons, EXCEPT:
 
  a. It's an added expense many clients don't want to incur.
  b. It's difficult to measure individual behavior change and/or changes withinthe community.
 c. PR practitioners are highly skilled in assessing outcome measures.
  d. When a campaign is done, PR practitioners are usually well on their wayto another project.
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bkelse02bkelse02
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6 years ago
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starseed53 Author
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6 years ago
Thanks
jakechambo3
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Yesterday
this is exactly what I needed
Fanmkreyol
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2 hours ago
You make an excellent tutor!
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