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kjm kjm
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6 years ago
After PR practitioners identify the issues that may have an impact on their employers or clients, they must:
 
  a. monitor the issues.
  b. keep their top management from worrying about the issues.
  c. issue frequent warnings of an impending crisis in each issue area.
  d. find a way to keep employees, stockholders and other publics from learning about the severity of the issues.
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