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Asian101 Asian101
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6 years ago
What are the steps practitioners should take when conducting a focus group?
 
  What will be an ideal response?
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6 years ago
Steps taken when conducting a focus group: (1) Develop a list of general questions based upon
information needs. (2) Select as a moderator someone skilled in interviewing techniques. (3) Recruit
eight to 12 participants. (4) Record the session on either audiotape or videotape. (5) Observe the
session. (6) Limit the discussion to 60-90 minutes. (7) Discuss opinions, problems, and needs, not
solutions. (8) Transcribe the session. (9) Prepare a written report on session.
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