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olamiju olamiju
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6 years ago
Discuss one of the real-life examples presented in the chapter and how it relates to the field of public relations
 
  What will be an ideal response?
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wrote...
6 years ago
Lance Armstrong used his celebrity status as well as his personal battle with
cancer to promote the Lance Armstrong Foundation, more specifically the Live Strong
campaign to raise awareness and funds for cancer research. From this, we can learn that star
power is an effective tool utilized in public relations for a global outreach. Additionally, the
impact stems from the fact that it is cause-driven
olamiju Author
wrote...
6 years ago
Honest answer, thx
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