List and describe the components of an effective on-site merchandisingprogram. What will be an ...

To develop an effective on-premise merchandising program, managerscarefully consider products, placement, packaging, and pricing. The productsoffered for sale must be of high quality and in keeping with the image of thebusiness. Placement of the products or of advertisements related to themshould be carefully placed in POP locations or other spaces in theestablishment that are in keeping with its brand image. Attractive packagingis one key to encouraging impulse sales and to turn first-time buyers intorepeat customers. Finally, prices for menu and non-menu items must beperceived by customers as equitable if products are to sell and guests are toleave the operation with positive perceptions of its fairness in pricing.

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