Professor Hague counts the number of total people and percentage who are black in a sample of 400 TV ...

Professor Hague counts the number of total people and percentage who are black in a sample of 400 TV commercials shown during a one-month period on two Miami stations.

She wants to see whether the percentage of blacks in commercials equals, is greater than, or is less than the percentage of blacks in the area population. She is using

A) latent structure measurement.
B) generic content coding.
C) manifest content coding.
D) corroborative coding.
E) latent content coding.

In content analysis, researchers usually use what type of sampling?

A) snowball
B) quota
C) probabilistic or random
D) judgmental
E) none, sampling does not occur

Which of the following is often a limitation of using focus groups?

A) People won't talk in a natural setting like a focus group.
B) People in focus groups do not comment on what others in the group said.
C) People feel more empowered, especially marginalized groups in society.
D) In focus groups everyone always comes to total agreement, there is no diversity of opinion.
E) Focus groups produce fewer ideas than occur in individual interviews.

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Professor Hague counts the number of total people and percentage who are black in a sample of 400 TV ...

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