Suppose you want to assess student attitudes of the new campus center by surveying 100 students at your school. In this example the group of 100 students represents the ________ and all of the students at your school represent the _________.
a. sample; random sample
b. population; sample
c. sample; population
d. cluster sample; sample
Pilot testing your survey can help to
a. identify problems
b. practice protocols.
c. clear up ambiguity
d. all of the above
When Jenn completes the Student Evaluation of Instruction form at the end of the semester she doesn't really think much about it, she just gives her professor all 5's indicating that he is great.
Jenn's method of completing the evaluation survey would seem to be indicative of the response bias referred to as
a. social desirability.
b. selection.
c. response set.
d. confirmation.
The problem of response set can be addressed by
a. eliminating center choices such as undecided.
b. by interspersing open-ended questions within closed-ended.
c. including reverse-scored items.
d. all of the above
A question that directs the survey taker to a particular place within the survey (e.g., if your income is over 50,000 go to question 15) is called a(n) _________ question.
a. contingency
b. directive
c. indicator
d. command
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