Sales promotions:
A) Are oriented toward the short-term
B) Are not effective at building long-term customer loyalty
C) Are aimed at producing new customers
D) All of the above
A cash flow stream with equal payments that go on forever is called:
A) an effective annual return B) a present value factor
C) an annuity D) a perpetuity
The most costly way to resolve franchise disputes is
A) resorting to court action
B) forming franchisee advisory councils
C) using mediation services
D) forming an independent association of franchisees
A distinguishing feature of most QSRs is that they do not have one manager who is responsible for all activities within a department.
Indicate whether the statement is true or false
Which of the following types of managers is most concerned about status?
A) Traditional managers
B) Intrapreneurs
C) Entrepreneurs
D) All of the above types of managers are equally concerned about status.
An amortization table for a loan shows the loan's:
A) tax rate B) principal payments
C) leverage ratio D) all of the above
Which of the following is true about convenience food items in family-service restaurants?
A) They help to save money because of its low food cost.
B) These items can help to maximize the use of available labor.
C) They help to maximize revenue because they are a primary reason that guests visit the property.
D) All of the above are true.
A salesperson must know the product and capabilities fo the organization in order to:
A) Negotiate the price correctly
B) Match the appropriate features of the property to the customer's needs
C) Sell what can be delivered by the organization
D) Create reasonable expectations of the product or service experience for the customer
Franchisees often feel they are losers in the franchising arrangement due to franchisor
A) restricting the sources of product and supplies B) abusing termination and renewal powers
C) encroachment D) all of the above
Franchisors have sometimes accused franchisees of ________.
A) nonconformity B) skimming
C) untimely paying of fees D) all of the above
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