Information about the mission, goals, and objectives for a proposed new business should be part of which of the following?
A) Proforma operating budget B) Business plan
C) Marketing plan D) All of the above
Reasons that many guests enjoy self-service buffets include all of the following except:
A) unlimited food. B) speed of service.
C) value. D) a perception that the service is more sanitary.
Discuss the purpose of planning. Who does it and why?
What will be an ideal response?
Your employees are an important source of PR for your company.
Indicate whether the statement is true or false
The ________ fee is paid to obtain the franchise rights.
A) reservation B) initial C) royalty D) marketing
Intrapreneurs attempt to manage failure and mistakes by:
A) remembering that successful intrapreneurs do not make mistakes.
B) minimizing surprises.
C) reducing risky activities until ready.
D) dealing with them as they occur.
The concept of menu rationalization refers to:
A) utilizing only menu items that are pre-costed and priced according to objective methods.
B) offering only items that are suggested by guests in objective surveys.
C) maximizing the number of menu items that can be prepared with relatively few primary ingredients.
D) utilizing only menu items that are produced with standard recipes.
The concept of a perpetuity is often applied to the valuation of a hotel or restaurant.
Indicate whether the statement is true or false
Viral messages, getting high profile people to talk about your company, and blogging about your product are all examples of collateral.
Indicate whether the statement is true or false
A franchisee often receives a protected territory from a franchisor which means
A) the franchisor will not license another franchisee to sell nor sell similar products itself within this territory
B) no similar products may be sold in this territory by any foodservice firm
C) no other even remotely related hospitality products may be sold in this territory
D) none of the above
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