The hospitality customer who is older than 55 years of age is:
A) A mature traveler B) A business traveler
C) A baby boomer traveler D) A pleasure traveler
Using sales representatives offers ________ control than building your own sales force.
A) More
B) Less
C) Better
D) None of the above
Which of the following is NOT a marketing intermediary?
A) Travel agents
B) Tour operators
C) Government tourist associations
D) Concierges
Which of the following is not true with regard to PACE reports?
A) PACE reports are useful in monitoring sales of rooms
B) PACE reports confirms sales made by the sales and marketing department
C) PACE reports should cover no more than three months time
D) PACE reports are required by federal regulation
The Association for Special Events (ASE) offers certification programs for special events professionals.
Indicate whether the statement is true or false
The fixed charge coverage ratio considers lease expense.
Indicate whether the statement is true or false
A direct marketing channel has no intermediary level.
Indicate whether the statement is true or false.
A make-or-buy analysis is not necessary when a decision to prepare from scratch foods is made.
Indicate whether the statement is true or false
An HVAC system that is out of balance will have:
A) generally unhappy occupants -- many will be too hot or too cold.
B) good energy efficiency.
C) very quiet operation throughout the space.
D) none of the above
A ________ consists of producers, wholesalers, and retailers acting as a unified system.
A) Vertical Marketing System
B) Horizontal Marketing System
C) Multi-channel Marketing System (MMS)
D) Consortia
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