Instead of going for a small share of a large market, the firm pursues a large share of one or a few small markets. This marketing strategy is called:
A) Selective marketing
B) Elective marketing
C) Concentrated marketing
D) Concentric marketing
Undifferentiated marketing is more suited for ________ products.
A) Homogeneous
B) Heterogeneous
C) Homogeneous and heterogeneous
D) Neither homogeneous nor heterogeneous
SARS, same sex marriage and healthy eating are examples of issues in the ________ environment.
A) Natural B) Sociocultural C) Political D) Economic
The owner's agenda involves the development or refinement of the mission statement of the owner.
Indicate whether the statement is true or false
A range was sold for 5,000 more than its net book value of 4,000. The cash received was ________ while the gain on the sale was ________.
A) 5,000; 4,000 B) 9,000; 5,000
C) 4,000; 5,000 D) Cannot be determined
When a firm introduces a new product, it may be practical to launch only one version, so ________ marketing makes the most sense.
A) Undifferentiated or homogeneous
B) Homogeneous or concentrated
C) Undifferentiated or concentrated
D) Differentiated or diluted
Nearly every state in the United States has a popular tourist area.
Indicate whether the statement is true or false
Another term for an Exhibition is Trade Show.
Indicate whether the statement is true or false
The comfort zone ranges from ________ and ________ relative humidity.
A) 68 - 78 F; 20 - 60 B) 65 - 75 F; 30 -70
C) 65 - 75 F; 20 - 60 D) 68 - 78 F; 30 - 60
Loyal customers are price ________ compared to brand-shifting patrons.
A) Sensitive
B) Insensitive
C) Economic elastic
D) Economic inelastic
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