A marketing research project where the objective is to test hypotheses about cause-and-effect relationships, is called:
A) Exploratory research
B) Data research
C) Descriptive research
D) Casual research
The information collected for the specific purpose at hand is called:
A) Primary data
B) Secondary data
C) Tertiary data
D) None of the above
A marketing research project where the objective is to describe the size and composition of the market, is called:
A) Exploratory research
B) Data research
C) Descriptive research
D) Casual research
Corporate meeting planners have the more difficult challenge of promoting/estimating attendance than do their counterparts planning other types of meetings.
Indicate whether the statement is true or false
The common industry definition of the term, group, is a lodging reservation that exceeds 10 rooms per night.
Indicate whether the statement is true or false
The Blue Hotel has current accounts as follows: Accounts payable = 35,0000; Accounts receivable = 100,000; Accrued expenses = 12,000; Allowance for doubtful accounts = 10,000; Cash = 30,000; Current maturities of LTD = 50,000; Income taxes
payable = 12,000; Inventory = 25,000; and Prepaid expenses = 4,000.
The gross working capital equals ________.
A) 155,000 B) 145,000 C) 149,000 D) 159,000
An environment that can deliver a complete booking system tied to the hotel's inventory in real time via the Web is called a(n)
A) Application Service Provider B) Point of Sale System
C) Real Time Application System D) Web Reservation Systems
A service organization within the visitor industry that offers a host of programs and services to meet clients' needs is a
A) convention and exposition B) Destination Management Company
C) convention management company D) Convention and Visitors Bureau
The main function of a ________ is to escort guests and transport their luggage to their rooms.
A) valet B) bellperson C) concierge D) front desk agent
A process that identifies and defines marketing opportunities and problems, monitors and evaluates marketing actions and performance, and communicates the findings and implications to management, is called:
A) Marketing research
B) Marketing database management
C) Market segmentation analysis
D) Customer oriented marketing
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