Depending upon the organizational structure of the property, the boss of the general manager of an extended-stay property may be:
A) the hotel owner.
B) an official of a management company.
C) a franchise brand manager.
D) A and B above
E) All the above
Imax theaters project 3-dimensional images up to twelve stories high.
Indicate whether the statement is true or false
The purpose of revenue management is to
A) monitor hotel restaurant and room service profitability
B) increase profitability
C) sell more rooms at discounted rates
D) assist housekeeping in scheduling
Trade credit is a cost-free source of financing.
Indicate whether the statement is true or false
Describe how and why tribal gambling was legalized in 1987?
What will be an ideal response?
Two forces that affect the competition are the ability of companies to ________ and ________ markets.
A) Enter, exit
B) Plan, enter
C) Plan, control
D) Control, exit
The Internet has created both ________ transparency.
A) Disintermediation and pricing
B) Mediation and pricing
C) Intermediation and pricing
D) Disintermediation and supply
Which of the following are NOT an example of a marketing intermediary?
A) Public relations agencies
B) Next day delivery providers
C) Advertising agencies
D) Direct mail houses
Goals put forth in a marketing plan must be realistic.
Indicate whether the statement is true or false
A ________ is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.
A) People
B) Public
C) Profile
D) Pro-association
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