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S_leve3 S_leve3
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9 years ago
Brand salience ________.
A) is customers' emotional responses and reactions with respect to the brand
B) is how often and how easily customers think of the brand under various purchase or consumption situations
C) is how well the product or service meets customers' functional needs
D) describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs
E) describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it
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milestone23milestone23
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9 years ago
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