Advertising on social media is ideal for small companies and start-ups that do not have a large budget. This is an example of which advantage to using advertising as a promotional tool?
A) Scale
B) Accessibility
C) Choice
D) Targeting
E) Lead time
Question 2 - A carefully constructed guide for the person starting a business is a(n):
A) business budget.
B) marketing plan.
C) organizational plan.
D) article of business.
E) business plan.
Question 3 - Which of the following is an advantage of magazine advertising?
A) It can be placed close to the point of sale.
B) Its audiovisual presentation has a high impact.
C) Ads can be seen repeatedly.
D) It can be hidden from competitors.
E) There is a short lead time for placing ads.
Question 4 - WinCo, a small, regional grocery chain based in the western United States, is giving Walmart a run for its money. The chain of 100 stores is able to undercut Walmart on prices by buying directly from suppliers and is gaining market share from the super center giant. WinCo is testimony to the power of small businesses as providers of:
A) competition.
B) employment.
C) capital.
D) quality.
E) technical innovation.
Question 5 - Coca Cola uses television and print advertising, event sponsorship, and point-of-purchase displays. This combination of promotional tactics is Coca Cola's __________.
A) advertising
B) public relations efforts
C) promotion mix
D) media relations
E) market segment
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