After 20 years as a successful marketing specialist, Tyrone just lost his job. Because Tyrone has a strong internal drive, he opens a marketing consulting firm and ends up making more money than he did as an employee. This is an example of which factor contributing to high levels of entrepreneurship?
A) Limited funding
B) Advances in technology
C) Downsizing and outsourcing
D) Innovation
E) Employment growth
Question 2 - All of the following are components of the promotion mix except:
A) advertising
B) social media.
C) sales promotion.
D) public relations.
E) personal selling.
Question 3 - Since 1975, the number of programs in entrepreneurship that colleges and universities offer has grown from 100 to over 500. This is an example of which factor contributing to high levels of entrepreneurship?
A) Downsizing and outsourcing
B) Innovation
C) Declining employment rate in the United States
D) Advances in technology
E) Culture of entrepreneurship
Question 4 - You are working for an athletic shoe company that has just developed a shoe that is 40 lighter than any shoe on the market. This shoe is ideal for distance runners, and your company is confident that runners around the world will want to buy the shoe. Based on this information, you suggest that your company charge a ________ price than other shoes on the market based on ______________.
A) lower, the maximum price customers are willing to pay
B) higher, what competitors are charging.
C) lower; your cost to produce the product
D) higher; the maximum price customers are willing to pay
E) lower, what competitors are charging
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