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Colomboy87 Colomboy87
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6 years ago
Unilever used eye tracking marketing research to determine what draws a consumer to product packaging. As a result of their research, Unilever added the color yellow to laundry detergent packaging to grab and hold consumers' attention. This is an example of what step in the market research process?
 A) Defining the research goal
  B) Making marketing decisions
  C) Interpreting information
  D) Gathering information
  E) Planning the research


Question 2 - Which of the following is the final step in new product development process?
 A) Product analysis
  B) Commercialization
  C) Development and testing
  D) Idea generation
  E) Prototyping


Question 3 - If a small country wants to buy aircraft from the United States and the United States wants to export its aircraft, the countries may work through ____ to remove any trade barriers that could prevent the deal.
 A) GATT
  B) IMF
  C) WTO
  D) EU
  E) MDB
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BetardsamereBetardsamere
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6 years ago
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Colomboy87 Author
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#2
6 years ago
Thank you for answering correctly!
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