The characteristics of a product that a marketer offers are known as _____.
A) product benefits
B) product features
C) product qualities
D) product visions
Question 2 - Penicillin, airplanes, and air conditioning were all
A) invented in the nineteenth century.
B) invented by Russians.
C) created through government-sponsored research.
D) created by individual inventors and small companies.
E) created by large corporations.
Question 3 - Shawn starts a business called ValueCentral.com, the concept takes off, and the company has an IPO and goes public. The company is growing very rapidly and trying to keep up with customer demand. What type of dividend is this company likely to pay its stockholders?
A) A large dividend due to high earnings
B) An average size dividend
C) Very small or no dividend
D) All profits to be paid as dividends
E) As no stock is involved, dividends irrelevant
Question 4 - Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has segmented its market on a ____ basis.
A) behavioristic
B) geographic
C) brand-related
D) psychographic
E) demographic
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