The Air Store, a retail outlet for fans and air conditioners, increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly. This type of advertising is called ____ advertising.
A) primary-demand
B) reminder
C) immediate-response
D) institutional
E) media-oriented
Question 2 - Which of the following statements is false in relation to choosing a supplier?
A) Purchasers should consider price, quality, and reliability when choosing a supplier.
B) Purchasers should always be on the lookout for new suppliers.
C) Purchasers should ensure that the credit terms a supplier offers are agreeable to their company.
D) Purchasers should consider the quality of life for employees and management in the proposed location.
E) Purchasers should focus on having only one supplier for each material needed.
Question 3 - Which of the following statements is true of a Roth individual retirement account (IRA)?
A) The contributions to a Roth IRA reduce taxable income in the same tax year.
B) The contributions you make to a Roth IRA are tax deductible at the time you make them.
C) You pay taxes on the distributions you receive from a Roth IRA after you retire.
D) The amount that individuals can contribute to a Roth IRA each year is relatively small.
Question 4 - The EPA was created by the government to develop new and improved ways to clean and improve the environment.
Indicate whether the statement is true or false
Question 5 - Sears would like to promote its new line of dishwashers with the multi-flow system. Since this is a new feature, Sears needs to be able to demonstrate the product. Sears will most likely use _____.
A) publicity
B) sales promotion
C) the Internet
D) trade shows
E) advertising
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